Viral Campaign

     The purpose of our campaign is to get people to loosen up and care less about what others think of them. We thought that showing Elaine dancing would be a good way to get others to dance, whether it was like Elaine, or just however they wanted to. We came up with this because we didn’t want our campaign to be too serious, we wanted it to be fun and be something that would make others have fun as well. Along with having fun, we wanted to send that message that people should be comfortable in their own skin, and if they want to dance (or do anything else they like to do) then they should be afraid of being judged.

One of the sources of media we used is Instagram. We used Instagram in order to get to our specific audience, teenagers or young adults. We knew that Instagram is very popular among our targeted audience so we hope that this would help us gain exposure. This medium was beneficial because it gave our audience a visual idea of what our campaign was about instead of just reading about it somewhere. The negative aspects of this medium were that it is difficult to get people to follow our account. The media we thought about using instead was Facebook. We decided to reject Facebook because we figured our audience liked Instagram more, and we were more likely to get our idea out there with Instagram.

I made a video for the project. In the video I show Elaine’s dance with a montage of students dancing and movie characters and athletes dancing in public. I chose to do this because in this day in age, a video on YouTube can go a long way. Of course, I know this video won’t be the next hit but it’s a nice thing to stumble upon when surfing the shores of YouTube. The video is beneficial because everyone likes a good video. The video also shows a lot of beloved characters and athletes acting a fool in their most memorable moments. It brings a smile to people’s faces to see that and it helps our message stick with the audience more. The only negative aspect I encountered was getting people to participate. It’s hard enough getting people to dance because you ask them to, but when you mention that it’s going to be filmed and they’re going to have to do it in public, then it becomes even worse. Luckily, a few friends were on board and I had a ton of help from YouTube. We thought of making a Facebook page to post videos and pictures of people doing their Elaine Dance but we ultimately scrapped the idea because it wouldn't be as a effective and an Instagram and YouTube video get the job done better.

Our audience for this camping is teenagers or young adults. We chose this audience because we thought these were the people that would benefit from our campaign the most, if they bought into it and participated. The purpose of our campaign fits in with our audience because teenagers and young adults are typically the ones who care most about what others think of them. They try hard to fit in and not do things that others will judge them negatively on. Our campaign is specifically for those who are scared of what others think, we want to change that. The three media we chose fit perfectly without audience. Instagram is the most popular source of social media among our targeted audience and it is the best way to reach out to them to get their attention. YouTube give our audience a visual idea of what our campaign is. It makes it easy for them to view, and it doesn’t take any effort. The less effort something takes, the more likely a teenager or young adult will agree to watch.

What I like most about the assignment is that it was creative and collaborative. Rather than writing another paper, we all got the chance to work together to create something. Not only was it a better alternative, but it was fun and not stressful. There isn’t much to dislike about the assignment. It didn’t keep me up at night; so I have no complaints. The most challenging part of the assignment was getting people to dance in public and on camera. The best part was editing the video because that’s something I personally enjoy. I think we appealed to our audience effectively because we put our campaign on two of the social media sites that most if not all of our intended audience use daily. I like that my anthology gets to show my growth as a student in this class. I don’t like how there was little time for a lot of growth to be made.